Priority
Morning Agency · Enterprise ERP
Modernizing enterprise software for a more efficient workforce.
The redesigned Priority ERP interface, built for speed and clarity.
Scale and Operation
Priority is a staple of Israeli business, used by thousands of companies to manage everything from sales to payroll.
Our brief was to modernize the interface and shorten common workflows without disrupting the established habits of long-term users. We delivered solutions for desktop, mobile, and web.
Efficiency by Design
The primary objective was to reduce the time it takes to complete daily tasks. We mapped out every major flow to remove friction and unnecessary steps.
A Clear Seven-Step Process
Integrated Time Tracking
We turned time tracking into a primary UI element. Instead of navigating through multiple screens, users can now start and log their time directly within their current task.
On mobile, we added a persistent widget so field workers can track their time with a single tap.
Comparison of the user experience before and after the redesign.
Scan to Update, Live on Site
A field worker opens a shipment record, switches to camera mode, and scans barcodes one by one or switches to bulk scanner mode to process a batch at once. Each scan is confirmed instantly, and the record updates in real time without any manual data entry.
The streamlined payment and confirmation flow.
Success — task completed
Success — task completed
Power Meets Simplicity
We successfully reduced the complexity of the most frequent workflows while maintaining the full power of the ERP. New users found it easier to learn, while veterans could work faster than ever.
We shipped a consistent design language across desktop, mobile, and web, ensuring a unified experience for every user.