Delek App
Morning Agency · Consumer Mobile
Turning a routine transaction into a rewarding experience.
A Digital Shift for a Legacy Brand
Delek wanted to move beyond simple transactions and build a mobile app that fosters genuine customer loyalty.
I worked on this project during my time at Morning Agency, leading the design from the initial concept through to the final handoff for both iOS and Android.
Before
After
After
Engaging Low-Interest Users
Fueling up is a quick, low-engagement task. The challenge was to give users a reason to open the app even when they weren't at the pump.
We built a loyalty layer that rewards frequent visits with points and personalized offers, making Delek the obvious choice for customers.
Fast Fuel, Start to Finish
From the home screen to the pump confirmation, the entire refueling flow takes under a minute. The app detects nearby stations, lets the driver select a pump, choose an amount, and pay — with a loyalty benefit applied automatically.
Award-Winning Launch
The app successfully launched on both major platforms and won an industry award for design. It transformed Delek' customer relationship, moving the brand into a mobile-first future.
Our award-winning digital product design.
The Delek App: managing loyalty, fuel tracking, and rewards.